How Trust Scores Work

Trust Score is FastIQ's read-only 0–100 measure of engagement quality over time. It is not a credit score and users cannot edit it directly. FastIQ updates it from recorded engagement events and from inactivity decay.

Trust tiers

• 0–24: Low.
• 25–49: Developing.
• 50–74: Established.
• 75–100: High.

FastIQ records upward and downward crossings at 25, 50, and 75. Those threshold events can be used by configured automation, but crossing a tier does not itself grant permission to contact a lead.

What can move the score

• Communication engagement, including email opens, clicks and replies and answered calls.
• Portal and strategy activity, including portal creation and recorded portal events.
• Meaningful file activity such as document uploads and certain verified financial-data actions.
• Inactivity, which applies source-aware decay after the initial grace period.

Inactivity decay

The daily decay service uses the number of days since the last recorded activity:

• 0–14 days: no decay.
• 15–30 days: minus 5.
• 31–60 days: minus 10.
• 61–90 days: minus 15.
• 91 days or more: minus 20.

Decay will not take a score below its source floor: Lead Aggregator 5, Exclusive Funnel 15, Direct Inbound 20, Referral 35, and Unknown Source 10.

Where to see trust information

• The lead list includes a Trust column and a trend indicator when trend data is available.
• The lead record can show the numeric score, source, tier, weekly trend, and email-engagement status in Fast Intelligence surfaces.
• My Day can show a trust value on a prioritized call-list item and uses trust decay as one urgency signal.