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Reading Lead-Level Attribution
Trace recorded first touch, assisted campaign touches, last touch, and application or funding outcomes for one lead.
Verified August 14, 2026 · Current FastIQ lead-record UI and supporting product source checked August 14, 2026
Attribution is a diagnostics-enabled view of the marketing events FastIQ has recorded for this lead. It is a lead-level evidence chain, not the aggregate Lead Source ROI report.
- First Touch identifies the recorded lead source, source type, optional campaign, and timestamp.
- Outcome Milestones shows when Application Started, Application Completed, and Funded were recorded.
- Assisted Touches lists campaign or sequence interactions with engine, channel, timestamp, and delivery status.
- Last Touch identifies the most recent recorded campaign touch when one exists.