Lead Source ROI
Compare source cost, revenue, conversion, and full-funnel progress for a selected date range.
Verified August 13, 2026 · FastIQ staging Marketing > Lead Source ROI v1.10.2; filters, funnel, and empty state inspected
Lead Source ROI is a revenue-based report by source. Set a date preset or custom From and To dates, then select Refresh.
- Top-level results include Total Leads, Funded Loans and conversion, Total Revenue versus cost, and Overall ROI.
- The funnel follows Leads, Applications Started, Applications Completed, Submitted to Underwriting, and Funded.
- Source-level results depend on consistent lead-source attribution and cost data.